Tom Syndicate and others were paid $30,000 for positive XboxOne promos

[/img]Machinima paid YouTubers tens of thousands of dollars to promote the Xbox One launch positively without declaring their work was the result of an advertising deal.

The US Federal Trade Commission has found that Machinima paid a group of YouTubers tens of thousands of dollars to promote the launch of Microsoft’s Xbox One without declaring the videos were the result of a lucrative advertising deal.

As part of the deal the videos had to “showcase Microsoft products in positive light”.

YouTuber Syndicate was paid $30,000 and SkyVsGaming $15,000 as part of the deal. Neither disclosed that Machinima paid them to create and upload their videos.

Machinima then paid more YouTubers a total of $25,000 to create videos that “could not contain anything negative or disparaging regarding Machinima, Xbox One, or any launch title” and “keep confidential at all times all matters relating to [the] agreement.”

The FTC found that the promotions were not independently produced or impartial and labelled them “false and misleading”.

“In numerous instances, [Machinima] has failed to disclose, or disclose adequately, that the individuals who posted the reviews were compensated in connection with their endorsements,” it said.

“This fact would be material to consumers in their purchasing decisions regarding Xbox One and the Launch Titles. The failure to disclose this fact, in light of the representations made, was, and is, a deceptive practice.”


This is old news.

Okay, is any of this information good? No. But, people are acting like this kind of action is something new that famous, or known, people haven’t been doing for a quick buck because they are in the star-light. Personally, a product should speak for itself, not have to be given to a star to con people into purchasing it. In the end, I followed my own voice when purchasing the Xbox One and I’ve been enjoying the console since purchased so I couldn’t care any less if Microsoft paid people to promote their product even though it didn’t compete with the Playstation console at the time.

…I’m happy with my purchase and I know Xbox will rise past the Playstation like it did with the Xbox 360.

Who ****ing cares. For $30,000 I would have too. That’s a years wage for me.