Not having to pay monthly
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Welcome to the community. 
One-time lifetime payments are not a sustainable business model, due to the revenue stream being far too limited.
They do not provide a consistent revenue stream in order to cover monthly costs of development, staff, servers, maintenance, and so on.
A very large number of modern business has moved away from one-time payments and are now enforcing subscription payments, because it’s the most surefire way to survive the modern economy.
Businesses who stand by one-time lifetime payments will find themselves running out of funds very quickly, resulting I’m them having to make the choice to close their business.
WeMod is already cheaper than its competitors, despite providing more trainers and having more developers (and therefore more costs) than all of its competitors.