Well, I’m a marketer myself and have been working in the advertising industry for 20 years. I understand you, Patrick; nobody likes to hear people talk badly about their baby or criticize it. I can really empathize with that, and also with your attempt to justify the step and everything. However, one should somehow listen to people when enough of them say, “The new name is stupid.” Why that is the case is completely irrelevant. Do you know why? A name IS identity. “wemod” is a statement, a declaration, and by now it’s extremely well-established. People have built associations, connections, and emotions with it. The name has long since moved beyond being merely descriptive (i.e., where you understand what is offered through the name).
The new name “wand” is simply an empty shell. Here, too, the reasoning and your basic idea behind why you chose this name, or a new name in general, are completely irrelevant. In fact, it’s quite the opposite: if you had changed the name for no reason and without a plan, that would be completely absurd and crazy. So, it’s generally assumed that someone who changes their brand name has put some thought into it.
As a marketer, I can tell you that this issue will fade sooner or later, certainly. But you are losing your identity with the death of “wemod” and the birth of “Wand.”
I could now list calligraphic, linguistic, and literary explanations for why “wemod” is more valuable, but I’ll spare you that.
Fundamentally, however, I would still like to mention the following: You should distance yourself from this justification that “wemod” limits you and that people don’t understand you do more than just cheats. Because if that were really the case, I would think “wemod” is a MOD platform like Nexus Mods. So that doesn’t fit. And one final thought for you: Imagine if Cola had changed their name because they offer more drinks than just cola, and therefore instead of “The Coca-Cola Company,” they suddenly became “Drinks.”
Thank you for your attention.